Donnard Consulting

Corporate Branding Tasked with developing a corporate identity for a new company servicing large organisations and the Australian Local, State and National Governments. The company specialises in business solutions such as benchmarking, strategic planning, activity management and score carding. This was an innovative, professional, startup enterprise. It was important that the visual design language should reflect this and be consistent across all media. The concept was developed based on the companies ability to solve, overcome and prevent problems and this would be represented based on the abstract form of a finger puzzle. From basic rendering and sketches based on the finger puzzle a minimalist logo was conceived using the simple forms. With the clients market in mind it was decided upon the use of a gradient in royal purples and blues giving a contemporary, though stablished feel. Continuing this theme the typography used a neoteric though modest typeface in high contrast to the background adding to the legibility. The successful identity was constantly used across a wide variety of corporate business material in print in quality stock and printed in corporate PMS. This was followed by email marketing and branding, digital advertising, business website and other digital media.