Redland Shire Council

Redland Shire Council, Design, Marketing and Branding RSC Corporate Plan Previous Corporate Plans produced at Redland Shire Council traditionally contained text heavy editorial, basic charts and little use of innovative graphics. Focus groups helped identify the main direction of our new concept. We decided to incorporate new elements, shapes, colours and type while remaining mindful of the existing corporate identity. The concept used clean design elements and supporting graphics to create a minimalist, functional new look. Helping achieve this we introduced contemporary photography, thoughtful use of white space and the introduction of supporting infographics. Redland Water Information Flyer Redland Shire Council were acutely aware of the developing drought conditions facing the community and produced a series of communication flyers to help manage the impact on fragile ecosystems. These 2 PMS, DL size, C fold flyers were designed as part of a comprehensive Visual Identity. Consideration was given to sustainable paper stock and printing methods in the production and design.