City Backpackers HQ
"Complete Brand Refresh and Guest Engagement Materials" City Backpackers HQ underwent a comprehensive brand refresh to appeal to a modern, international clientele. This project involved developing a new visual identity, including a logo redesign, updated marketing collateral, and guest engagement materials. The branding captured the lively atmosphere of the hostel and extended to a redesigned website and responsive digital content, integrated across social media platforms to boost visibility and engagement. A targeted online advertising campaign further enhanced the hostel’s market presence, positioning City Backpackers HQ as a top choice for travellers in Brisbane.