Dysart State High School
"Revitalising the School’s Image Through Strategic Branding and Community Engagement" Dysart State High School, located in rural Queensland, needed a significant improvement in its visual identity to better communicate its educational and sporting achievements. The project addressed inconsistencies in typography, colour, logos, and imagery, which had led to a fragmented identity. Working closely with BHP Billiton, Mitsubishi Alliance, and Education Queensland, a new visual identity guide was developed, ensuring consistent branding across all materials, from corporate stationery to social media. The project also included producing a new school uniform, professional photography, video production, and event materials for a community gala launch. Despite the challenges of the school’s remote location, high-quality materials were produced, enhancing the school’s image both internally and externally. The rebranding successfully raised the school’s profile, fostering community pride and improving stakeholder trust through consistent and professional communication.